PONLE ACENTO
PONLE ACENTO
PONLE ACENTO
With 27% Hispanic players, MLB’s "Ponle Acento" campaign encouraged stars to add accents to their jerseys for the first time. This sparked a cultural movement among players and fans alike, celebrating heritage and permanently transforming the identity of America’s national pastime.
BROADCAST SOCIAL PR
DELIVERABLES
CLIENT
MLB
'17 Cannes Lions. 1 Bronze, 1 Shortlist '17 Clio Sports. 1 Grand, 1 Gold, 1 Silver '17 Clio. 1 Bronze '17 One Show. 2 Merit '17 Wave. 1 Silver '17 El Sol. 2 Gold
AWARDS
AWARDS
'17 Cannes Lions. 1 Bronze, 1 Shortlist '17 Clio Sports. 1 Grand, 1 Gold, 1 Silver '17 Clio. 1 Bronze '17 One Show. 2 Merit '17 Wave. 1 Silver '17 El Sol. 2 Gold
CLIENT
MLB
DELIVERABLES
BROADCAST SOCIAL PR
With 27% Hispanic players, MLB’s "Ponle Acento" campaign encouraged stars to add accents to their jerseys for the first time. This sparked a cultural movement among players and fans alike, celebrating heritage and permanently transforming the identity of America’s national pastime.
BROADCAST SOCIAL PR
DELIVERABLES
MLB
CLIENT
'17 Cannes Lions. 1 Bronze, 1 Shortlist '17 Clio Sports. 1 Grand, 1 Gold, 1 Silver '17 Clio. 1 Bronze '17 One Show. 2 Merit '17 Wave. 1 Silver '17 El Sol. 2 Gold
AWARDS
Launch Spot











