LOS ÁNGELES LINDO Y QUERIDO
LOS ÁNGELES LINDO Y QUERIDO
LOS ÁNGELES LINDO Y QUERIDO
To honor Mexican Americans in Los Angeles, we reimagined "México Lindo y Querido" as "Los Ángeles Lindo y Querido." Local musicians rewrote this anthem through their lived experiences, creating a powerful tribute to the pride, identity, and heritage of their hometown.
Content
Social
OOH
Merch
Experiential
'20 ANA. 2 GRAND PRIZE, 1 CATEGORY WINNER
'20 WEBBY AWARDS. 1 NOMINEE
'20 ONE SHOW. 1 SHORTLIST
To honor Mexican Americans in Los Angeles, we reimagined "México Lindo y Querido" as "Los Ángeles Lindo y Querido." Local musicians rewrote this anthem through their lived experiences, creating a powerful tribute to the pride, identity, and heritage of their hometown.
Content
Social
OOH
Merch
Experiential
'20 ANA. 2 GRAND PRIZE, 1 CATEGORY WINNER
'20 WEBBY AWARDS. 1 NOMINEE
'20 ONE SHOW. 1 SHORTLIST
'20 ANA. 2 GRAND PRIZE, 1 CATEGORY WINNER
'20 WEBBY AWARDS. 1 NOMINEE
'20 ONE SHOW. 1 SHORTLIST
Content
Social
OOH
Merch
Experiential
Music Video
Building on the success of Los Ángeles Lindo y Querido, we brought the idea to Texas—creating a new anthem with Piñata Protest, the Norteño-punk band, alongside a mariachi ensemble, a poet, and legendary conjunto artist Santiago Jiménez Jr.
